Your institution invests significantly in professional publications across multiple departments—advancement produces alumni magazines and donor reports, the president's office publishes strategic plans and annual reports, admissions creates viewbooks, faculty produce research publications, and sustainability offices compile ESG reports.
Most of these publications are created in InDesign and distributed as PDFs. Print still matters for many audiences and purposes. That's valid.
The challenge: When these publications go online, do they actually serve your mobile-first stakeholders? Students, prospective students, donors, researchers, and younger alumni all expect content that works on their phones and can be found via search.
What Your Institution Publishes
Advancement & Alumni Relations:
- •Alumni magazines (quarterly/annual)
- •Annual giving reports
- •Donor impact stories
- •Campaign progress updates
President's Office & Administration:
- •Annual reports (institutional)
- •Strategic plans
- •President's communications
- •Board reports
Admissions & Enrollment:
- •Viewbooks and prospectuses
- •Program brochures
- •Student success stories
- •Outcome reports
Research & Academic Affairs:
- •Faculty research reports
- •Department publications
- •Academic program materials
- •Research findings
Institutional Advancement:
- •Diversity, equity & inclusion reports
- •Sustainability/ESG reports
- •Accreditation materials
- •Foundation reports
Total annual investment: Significant resources across all these publication types
The Current Digital Problem
Your options today:
- Upload PDFs: Works on desktop, terrible on mobile (pinch-zoom required)
- Use flipbook platforms: Better than PDF, still clunky on phones, limited SEO
- Manual conversion to website: 4-8 hours per document, doesn't scale across departments
- Different solution per department: Fragmented approach, inconsistent quality
What stakeholders actually need:
- Content that works on mobile devices
- Publications they can find via search engines
- Ability to share specific sections (not entire PDFs)
- Professional quality matching your institution's reputation
- Accessible content (ADA/WCAG compliance)
